Brandnet is not brandalley.fr though it looks like a good french shopping site – that’s not as common as you might imagine. I can’t help stumbling on branding sites… I might be changing the name soon.
These sites use a good marketing strategy which took off about 10 years ago with vente-privee.com, and since numerous sites have tried to replicate their success. They try to create an exclusivity online, by soliciting referals. And only if you’re refered do you get the GOOD deals…
Here’s an idea of how (and how well) it works.