This just out from Reuters. I can’t find a Reuters link so I’ll quote the article. I think it has a good pulse on the AAPL investor.
Apple options beckon eager investors, no matter how small
By Doris Frankel July 23 (Reuters) -
Roger Carlsen, a retired investor in Frankfurt, Illinois, has happily watched his holdings of Apple Inc <AAPL.O> rise to more than $600 a share, having held the stock for 12 years.
But with the company’s earnings report due Tuesday, he’s not sure the stock has much further to go. So he’s been in the options market, selling call options to take some profits because he expects the shares in the world’s most valuable company to have peaked, at least for now.